Step #4 - Define Your Supply Chain Management Expertise – Establish Your Professional SCM Job Brand

By - Randy
02.20.21 08:15 PM
https://youtu.be/K8m5zrQlTCs

Step #4 - Define Your Expertise – Establish Your Supply Chain Management Job Brand

Your brand is the image the market has of you as a supply chain management expert. Whether your job title is procurement, purchasing, buyer, logistics, sourcing, or supply chain, you are known for a specific attribute you bring to the profession. So, you want to brand your professional image in a way that people will remember. When you remember the last step, where you transform career management into managing a business like a CEO, you need to develop a brand.

Branding is a combination of designs, signs, symbols, and words that communicate what your supply chain business is all about. It helps set you apart from everyone else in the market. When someone sees your brand, they instantly know it's you.

A brand is more than just a logo or a motto. It's an overall image for you as an expert in the supply chain management business. A good brand is clear and memorable and consistent across your career portfolio.

Most of all, branding conveys what you want people to think about you as an supply chain management expert. If your expertise is procurement services, your brand should tell people you're trustworthy to find the best value and knowledgeable about the vendors in your market. Some companies might want to transform purchasing into strategic sourcing, so they will choose an expert known for transformation and strategic planning. So you want your brand to communicate entrepreneurialism and vision.

The best way to come up with a brand is to start with the associations you want people to make. Choose a handful of adjectives or short phrases that describe your expert knowledge or, if you’re changing industries, the words used in this new area. Use these to plan your brand identity and your visuals, logo, design elements, web content, packaging, and so on.

Next Steps: 
Identify the themes of your brand and start planning how you'll communicate them through your marketing materials and products or services.

RFX Academy helps you define your professional brand so you can stand out in the crowd. 

Click here for more information https://supplychainmanagement.consulting

The purpose of SupplyChainManagement.Jobs is to be the premiere resource for professionals in the supply chain management community. Here you will find employment opportunities from companies seeking to hire supply chain management professionals. Plus, you will have access to resources to make you more competitive for employment opportunities in the supply chain industry. Resources for people will include how to get hired, skills training, freelance opportunities, and executive recruitment for the supply chain management community. You will be part of a community of supply chain management professionals where you can post your professional resume, exchange ideas, discuss issues, and engage in conversations.

Randy